Comments on: 22/03/10 The week in cultural heritage online http://museumscomputergroup.org.uk/2010/03/26/220310-the-week-in-cultural-heritage-online/ Computers + museums = MCG Fri, 09 Dec 2011 22:22:55 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: NickM http://museumscomputergroup.org.uk/2010/03/26/220310-the-week-in-cultural-heritage-online/#comment-25 NickM Mon, 29 Mar 2010 22:10:20 +0000 http://museumscomputergroup.org.uk/?p=737#comment-25 I think I’d worry if museums began making videos that the majority of YouTubers wanted to watch! If number of views is the only measure of success and meaningful content, we’ll be needing skateboading dogs or guitar-wielding korean youths playing Pachobel in our galleries. But surely that’s not the point. I wonder if museums are doing enough to place or promote their videos? Having gone to the effort of producing them, is the right amount of effort going in to bringing them to the attention of others? At Derby Museums & Art Gallery our YouTube Channel of around fifty short clips of nesting peregrine falcons has just totalled a quarter of a million views. (http://www.youtube.com/user/VC57UK) Very few of those viewers watch directly from YouTube; but once a clip is embedded into a blog with a specialist readership they then get seen by people with the appropriate interests and desire to view them. (I doubt any would call themselves YouTubers.) OK, so sometimes titles are unashamedly chosen to arouse curiosity and these inevitably attract slightly more views (e.g.“Let’s Poo on Mum!” http://www.youtube.com/watch?v=lyYVN7aX8ps). We do find very few comments or questions are left on YouTube itself, though considerable numbers are left on our blog. We now see other bloggers embedding our videos in their work or linking to them in their own forum discussions, and we'd happily proote hem on other social media sites if appropriate. Working in partnership with Derbyshire Wildlife Trust, we have always tried to inform and engage with our audiences, letting them share what we’ve been lucky enough to film, and encouraging them to comment and feel a part of our activities. Isn't this what museums should be most concerned about, rather than simply being top of the ratings list? Derby Cathedral Peregrine Project http://www.derby.gov.uk/peregrines I think I’d worry if museums began making videos that the majority of YouTubers wanted to watch! If number of views is the only measure of success and meaningful content, we’ll be needing skateboading dogs or guitar-wielding korean youths playing Pachobel in our galleries. But surely that’s not the point.

I wonder if museums are doing enough to place or promote their videos? Having gone to the effort of producing them, is the right amount of effort going in to bringing them to the attention of others?

At Derby Museums & Art Gallery our YouTube Channel of around fifty short clips of nesting peregrine falcons has just totalled a quarter of a million views. (http://www.youtube.com/user/VC57UK) Very few of those viewers watch directly from YouTube; but once a clip is embedded into a blog with a specialist readership they then get seen by people with the appropriate interests and desire to view them. (I doubt any would call themselves YouTubers.) OK, so sometimes titles are unashamedly chosen to arouse curiosity and these inevitably attract slightly more views (e.g.“Let’s Poo on Mum!” http://www.youtube.com/watch?v=lyYVN7aX8ps). We do find very few comments or questions are left on YouTube itself, though considerable numbers are left on our blog. We now see other bloggers embedding our videos in their work or linking to them in their own forum discussions, and we’d happily proote hem on other social media sites if appropriate. Working in partnership with Derbyshire Wildlife Trust, we have always tried to inform and engage with our audiences, letting them share what we’ve been lucky enough to film, and encouraging them to comment and feel a part of our activities. Isn’t this what museums should be most concerned about, rather than simply being top of the ratings list?

Derby Cathedral Peregrine Project
http://www.derby.gov.uk/peregrines

]]> By: Denise Bernard http://museumscomputergroup.org.uk/2010/03/26/220310-the-week-in-cultural-heritage-online/#comment-24 Denise Bernard Mon, 29 Mar 2010 14:38:15 +0000 http://museumscomputergroup.org.uk/?p=737#comment-24 Hi Gemma,maybe people need a reason to look at a museum web site perhaps before a visit to see what is on display, or else if they want to see a specific item they can view it in advance of a visit or instead of a visit.Hope this is of use from a lay person! Hi Gemma,maybe people need a reason to look at a museum web site perhaps before a visit to see what is on display, or else if they want to see a specific item they can view it in advance of a visit or instead of a visit.Hope this is of use from a lay person!

]]> By: Tweets that mention Museums Computer Group » 22/03/10 The week in cultural heritage online -- Topsy.com http://museumscomputergroup.org.uk/2010/03/26/220310-the-week-in-cultural-heritage-online/#comment-23 Tweets that mention Museums Computer Group » 22/03/10 The week in cultural heritage online -- Topsy.com Fri, 26 Mar 2010 19:34:51 +0000 http://museumscomputergroup.org.uk/?p=737#comment-23 [...] This post was mentioned on Twitter by Mike Ellis, Linda Spurdle and Shona Carnall, Birmingham Museums . Birmingham Museums said: RT @m1ke_ellis: Latest post on the MCG website is from @gsturtridge - can museums create compelling YouTube content..? http://bit.ly/9Vc7z2 [...] [...] This post was mentioned on Twitter by Mike Ellis, Linda Spurdle and Shona Carnall, Birmingham Museums . Birmingham Museums said: RT @m1ke_ellis: Latest post on the MCG website is from @gsturtridge – can museums create compelling YouTube content..? http://bit.ly/9Vc7z2 [...]

]]> By: Rhiannon Looseley http://museumscomputergroup.org.uk/2010/03/26/220310-the-week-in-cultural-heritage-online/#comment-22 Rhiannon Looseley Fri, 26 Mar 2010 17:31:22 +0000 http://museumscomputergroup.org.uk/?p=737#comment-22 Great post Gemma! So where does that leave us? aybe we just all need to get Harry Hill or similar to make up funny songs about us! Seriously though, is there maybe scope for more partnership working with people who are getting more views and engagement on YouTube? Great post Gemma! So where does that leave us? aybe we just all need to get Harry Hill or similar to make up funny songs about us!

Seriously though, is there maybe scope for more partnership working with people who are getting more views and engagement on YouTube?

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